Every December, just as Tokyo begins to wind down for the year, Asakusa bursts to life with one of Japan’s most atmospheric winter festivals — Hagoita-Ichi, the Battledore Fair. Held from 17–19 December at Senso-ji Temple, this three-day event blends centuries-old tradition with the vibrant energy of modern Tokyo, making it a must-visit for anyone looking to experience authentic Japanese culture before the year ends.
🎎 The Origins of Hagoita-Ichi
The festival dates back to the Edo period (1603–1868), when decorated wooden paddles called hagoita were sold as good luck charms. Originally, the paddles were used in a New Year’s game similar to badminton called hanetsuki, played mostly by women and children. Over time, the paddles themselves took on a symbolic meaning — they were said to “bat away” bad spirits and misfortune, ensuring a clean start to the new year.
By the 18th century, the sale of elaborately decorated hagoita at temple fairs had become a popular custom, and Senso-ji in Asakusa grew into the most famous of all. Today, the tradition lives on as both a cultural event and a celebration of craftsmanship.
🏮 What to Expect
During the three days of Hagoita-Ichi, the temple grounds of Senso-ji transform into a bustling marketplace lined with hundreds of colourful stalls. Craftspeople from across Japan gather to sell handmade hagoita, each one a miniature work of art.
The paddles range from simple, elegant designs to dazzling creations adorned with silk, brocade, and three-dimensional portraits. Many feature kabuki actors, historical figures, or modern pop culture icons — a playful nod to how the fair has evolved with the times.
As you stroll through the market, you’ll hear vendors calling out cheerfully to attract customers, their voices mixing with the smell of roasting chestnuts and yakitori from nearby food stands. Lanterns sway overhead, families browse for gifts, and visitors snap photos against the striking backdrop of Tokyo’s oldest temple.
🧧 Symbolism and Souvenirs
Buying or gifting a hagoita is considered an act of good fortune — especially for new parents or those beginning a new chapter in life. Each paddle carries a wish for protection and happiness, making it a meaningful souvenir beyond its artistic value.
Besides hagoita, you’ll also find traditional engimono (lucky charms), New Year decorations, and handcrafted toys. For collectors, the fair is a treasure trove of rare finds, and for first-time visitors, it’s a window into the way Japan celebrates renewal and good luck as the calendar turns.
🚶♀️ Getting There and When to Go
Senso-ji Temple sits in the heart of Asakusa, one of Tokyo’s most historic districts. It’s easily accessible via the Ginza or Asakusa metro lines — simply exit at Asakusa Station and follow the flow of people towards the temple’s iconic Kaminarimon Gate.
The fair typically runs from 9:00 a.m. to around 8:00 p.m., though the crowds are heaviest in the afternoons and early evenings. If you prefer a quieter stroll, mornings on the first or last day tend to be more relaxed.
🍡 What Else to See Nearby
While you’re in Asakusa, take time to explore the surrounding area:
- Nakamise Street: The lively shopping lane leading up to Senso-ji, filled with traditional snacks, kimonos, and crafts.
- Tokyo Skytree View: A short walk across the river gives you a perfect photo spot of Skytree towering above the old town skyline.
- Sumida Park: Even in winter, it’s a peaceful escape from the bustle, with lovely views of the Sumida River.
🎒 Why Store Your Bags Before Visiting
Asakusa’s narrow streets and heavy foot traffic during Hagoita-Ichi make it difficult to move around with luggage. Whether you’re coming straight from the airport or between hotels, it’s a smart idea to store your bags with Stasher before exploring.
There are convenient storage points around Asakusa and nearby Ueno, meaning you can leave your luggage securely and enjoy the fair hands-free. Navigating the crowds, browsing the stalls, and taking photos becomes far easier without worrying about your belongings. Plus, many attractions nearby — like the observation deck at Asakusa Culture and Tourism Center — don’t allow large bags, so you’ll save both time and effort.
The Hagoita-Ichi Fair is more than just a market — it’s a living piece of Tokyo’s history. Each paddle tells a story of luck, artistry, and cultural continuity, passed down through generations. Whether you come for the shopping, the photography, or simply to soak in the nostalgic atmosphere, the fair offers a glimpse of Japan’s festive spirit at its most authentic.
So this December, leave your bags behind, step through the Kaminarimon Gate, and lose yourself in the hum of voices, the glow of lanterns, and the rhythm of tradition at Senso-ji’s Hagoita-Ichi. It’s Tokyo at its most timeless — a perfect farewell to the year and a hopeful welcome to the one ahead.
