Visiting London is exciting, but it can also be overwhelming (and expensive) when you start adding up all the must-see attractions. Enter the Go City London Pass – a sightseeing pass designed to save you money, time, and stress while you explore. In this fun and friendly guide, we’ll break down the benefits of the Go City pass, the major attractions it covers, handy travel tips for using it, and how the Go City app makes planning a breeze. By the end, you’ll see why this pass can be a tourist’s best friend for a hassle-free London adventure.
Tower Bridge is one of over 100 attractions included with the Go City London Pass, making it easy to cover London’s iconic sights without breaking the bank. What exactly is the Go City London Pass? In short, it’s an all-in-one digital ticket to 100+ London attractions . You purchase a pass for a set number of days or a number of attractions, and it grants you entry to a huge lineup of sights across the city for one flat price. No need to buy individual tickets at each museum or tour – just show your Go City pass (on your phone) and walk right in. It’s available as an Explorer Pass (pick a certain number of attractions to visit over 30 days) or an All-Inclusive Pass (visit as many included places as you want within a number of days) , so you can choose the option that best fits your trip. The biggest perk? Saving money – up to 50% off compared to buying separate tickets . (Seriously, your wallet will thank you!) Plus, you get flexibility to decide your itinerary on the go, free cancellation on non-activated passes, and peace of mind with a money-back savings guarantee if you somehow don’t save overall .
Top Attractions Included in the Pass
One of the coolest things about Go City’s London Pass is the sheer variety of attractions it covers. Whether you’re into royal history, panoramic views, or family-friendly fun, this pass has you covered. Here are just a few of the top attractions you can visit without paying extra at the gate:
- Tower of London – Explore the 1000-year-old castle and see the Crown Jewels (a ticket normally costs ~£35, but it’s included !). Arrive early to beat the crowds at the Jewel House, and you’ll feel like you have a private viewing of Britain’s bling.
- The London Eye – Take a spin on London’s famous giant ferris wheel for unbeatable city views . It’s an iconic experience (standard tickets run about £42 ), and with your pass you can schedule a ride and soak in the skyline from 443 feet up. Tip: try to go on a clear morning for the farthest views, or at sunset for a magical glow.
- Thames River Cruise – Enjoy London from the water with an included 24-hour Thames boat pass. You can hop on and off at key piers along the river, turning a simple cruise into a convenient way to travel between sites. Float past the Houses of Parliament, under Tower Bridge, and to Greenwich if you fancy, all while resting your legs and enjoying commentary on the sights.
- Hop-On Hop-Off Bus Tour – Give your feet a break and tour the city on an open-top bus. The Go City London Pass includes a 2-day hop-on, hop-off bus tour , which is perfect for getting your bearings and covering a lot of ground. Ride the full loop to see all the major landmarks (wave hi to Big Ben and Buckingham Palace!), then use the bus to jump between areas of interest. It’s sightseeing and transportation rolled into one.
- Westminster Abbey – Walk in the footsteps of kings, queens, and famous figures in this stunning Gothic abbey. It’s on the pass, so you can visit Britain’s coronation church without buying a separate ticket. Insider tip: the Abbey is usually less busy in the afternoon , so consider going a bit later in the day for a more peaceful experience among the tombs and memorials.
- Madame Tussauds London – Strike a pose with lifelike wax figures of A-list celebrities and historical icons. This popular attraction is included with certain pass options and usually requires a booking, but you’ll save ~£40 on tickets . It’s a great rainy-day activity or fun for the whole family.
- Up at The O2 – Feeling adventurous? The pass even covers this guided climb over the roof of The O2 arena! Suit up and trek across the dome for a unique 360° view of the city. It’s an experience you might not have thought to try, but when it’s included, why not? Just be sure to reserve a time slot since it’s a popular one.
- Day Trips and Hidden Gems – The Go City London Pass isn’t just for Central London. It also features some fantastic day-trip options. Love regal splendor? You can use your pass to visit Windsor Castle (afternoon entry) and see the State Apartments and St. George’s Chapel . Theme park fan? There’s LEGOLAND® Windsor on the list too . You can even venture to the Royal Observatory Greenwich to stand on the Prime Meridian, or check out Kensington Palace, St. Paul’s Cathedral, London Zoo, Shakespeare’s Globe, and so much more. In fact, Go City’s lineup is so extensive that “you won’t find a better attraction lineup anywhere else!” It truly has something for everyone, whether you’re traveling solo, as a couple, or with kids in tow.
With all these options, you could spend days in London and still not see everything the pass includes. The key is to pick your must-dos (those bucket-list sights you’ve dreamed of) and mix in some new discoveries that catch your eye. The Go City pass gives you the freedom to try things you might skip if you were paying individually, which makes your trip richer and more adventurous. After all, if it’s already paid for, why not give the London Bridge Experience haunted tour a whirl, or take that London Bicycle Tour through royal parks? It’s all about maximizing the fun!

Tips for Making the Most of Your Pass
To help you plan like a pro, here are some personal travel tips and tricks for using the Go City London Pass efficiently. These pointers will ensure you see a lot while still enjoying a stress-free vacation:
- Plan (a Little) Ahead, But Stay Flexible: Jot down the top attractions you don’t want to miss and check if they require reservations. Some super popular experiences (like the London Eye or The Shard) may require you to book a time slot with your pass . Reserve those early to lock them in. For everything else, you can keep a flexible schedule. The pass doesn’t lock you into a fixed itinerary, so you can decide each day where to go based on your mood and the weather.
- Start Your Day Early: Aim to arrive at major sights first thing when they open. For example, get to the Tower of London at opening time to see the Crown Jewels before the big tour groups arrive. An early start also means you can fit in more attractions while using an All-Inclusive pass. (Remember, the more you see, the more you save!) Then you can relax in the evenings knowing you made the most of your day.
- Group Attractions by Area: London is a big city, so save time by exploring one area at a time. With your pass, you might do Tower Hill in one day – visit the Tower of London, walk over to Tower Bridge (don’t forget to check out the glass floor walkway if it’s open!), then maybe take a Thames cruise from Tower Pier. On another day, focus on Westminster – see Westminster Abbey, hop on the London Eye across the river, and maybe add the London Dungeon (also on the pass) if you’re up for some spooky fun. By clustering sights that are near each other, you minimize transit time and maximize sightseeing.
- Use the Hop-On Hop-Off Bus and River Cruise as Transport: The included bus tour isn’t just a one-time tour – use it to get around! For instance, ride the bus route from the Tower of London over to Buckingham Palace or the West End. Likewise, the Thames boat can ferry you between Westminster and Tower Bridge, or down to Greenwich. This way, you get scenic views while going from point A to B, essentially sightseeing while you travel. It’s efficient and easy on your feet.
- Mind the Peak Times: Some attractions are wildly popular and get crowded in the middle of the day. If you’re not an early bird for a particular sight, consider going later. As mentioned, places like Westminster Abbey or Kensington Palace tend to be quieter in the late afternoon . Late in the day you might stroll right in without long lines, and you’ll still have plenty of time to look around before closing. Midday lull? That’s a great time to grab lunch or enjoy a park instead.
- Take Advantage of the App’s Planner: (More on the app below.) The Go City app has a built-in itinerary tool – use it! You can add attractions to a day and it will map them out. This helps visualize a realistic plan. I like to pick 2–3 big attractions per day on an all-inclusive pass: one in the morning, one around lunchtime, one in the afternoon. Anything extra is a bonus. The app’s info will also tell you approximately how long each attraction visit might take and the last entry times, so you don’t show up after something has closed.
- Travel Light (Luggage Tip): If London is a stopover or you happen to have your bags on you, don’t lug them around to attractions. Go City Pass holders get an exclusive 20% discount on luggage storage with Stasher, a handy service with locations all over London. This means you can stash your suitcases or heavy backpacks in a secure spot for cheap while you go sightseeing. It’s a lifesaver if you’ve already checked out of your hotel or Airbnb and have time before a late flight – drop your bags with Stasher (with that discount, yay!) and enjoy your last day in the city bag-free. Consider this a bonus perk of the pass that makes traveling easier.
By following these tips, you’ll squeeze the most joy out of your Go City London Pass. The key is balance: have a game plan but leave room for spontaneous discoveries. Maybe you’ll stumble on a cute street market or have an extra hour to ride the Emirates Air Line cable car (yep, also included). Go with the flow, knowing that the pass has your back whenever you’re ready for the next attraction.
Using the Go City App: Your Sightseeing Sidekick
One of the best features of Go City is their mobile app, which acts as your sightseeing sidekick throughout the trip. Here’s a quick rundown of how the Go City app works and why you’ll love using it:
- All Your Passes on Your Phone: The app is free to download for iOS and Android. Once you purchase your London pass, you can sync it to the app (follow the simple instructions in your confirmation email). Then your phone essentially is your ticket. No paper printouts needed – you just show the QR code on the app at each attraction and beep! you’re in . This makes it super convenient because you don’t have to carry around a bunch of tickets or worry about losing anything. It also updates instantly once activated, so you can see how many days or attraction entries you have left at a glance.
- Info and Insider Tips: The Go City app isn’t just a digital ticket holder; it’s packed with useful info. You’ll find tons of details on each attraction, including opening hours, directions, contact info, and even little tips to make your visit better . Wondering if an attraction is kid-friendly or how long a tour lasts? The app likely has those answers in the description. It’s like having a mini guidebook in your pocket.
- Built-in Itinerary Planning: As mentioned above, the app features a handy trip planner tool. You can add attractions to each day of your trip, and the app will map them out and even suggest an order that makes sense geographically . This is awesome for visualizing your day-by-day plan. You can shuffle things around if you realize two places are far apart, or if you notice one requires a reservation, etc. It really helps maximize your time. I personally love this feature because it saved me from zig-zagging all over town when I used the pass – instead I had a logical route for each day.
- Track Your Savings: The app makes it gratifying to use the pass by showing you what the regular admission price is for each attraction. As you visit place after place, you can literally see how much money you’re saving. For example, when you scan into the Tower of London and see it’s normally £35.80, then the London Eye at £42, you’ll be tallying up a big bundle of savings in no time . It feels good to know you’ve saved, say, £100+ by the end of your trip – that could be dinner and a West End show thanks to your smart planning! The app keeps a record of where you’ve been, so it’s easy to look back and total up the value. Go City even guarantees you’ll save more with the pass than without, or they’ll refund the difference – but with the app’s tracking, you’ll likely find you’ve gotten a great deal.
- Easy to Use and Highly Rated: The Go City app has a 4.7-star rating and is very user-friendly . Even if you’re not a tech whiz, it’s straightforward: choose your city (London), load your passes, and you’re good to go. It works offline too, once your pass is loaded, which is great if you don’t have constant data – you can still pull up your QR code at the door. Just remember to charge your phone! And if you’re traveling with friends or family, you can have all your passes on one phone or each person can download the app and log in to have their own pass handy. It’s flexible.
In summary, the Go City app is like having a personal tour guide, map, and ticket kiosk all rolled into one. It streamlines your experience so you can focus on enjoying London rather than fumbling with tickets or worrying about logistics. Be sure to download it before your trip and familiarize yourself with the features – it will definitely enhance your London sightseeing!
Go City Isn’t Just in London (Psst…Other Cities Too!)
While London is the star of this post, it’s worth noting that Go City operates in many major cities around the world. So if you fall in love with the concept (and the savings) in London, you can use Go City passes in other destinations on your bucket list, from Paris to New York, Dubai to Sydney . In fact, Go City offers passes in 25+ cities worldwide , covering over 1,500 attractions in total. That’s great news for globetrotters – the same app and idea can accompany you to Barcelona, Los Angeles, Rome, Singapore, you name it! Of course, each city’s pass has its own lineup of attractions, but the general idea (convenience and cost savings) is the same. So keep Go City in mind for future trips as well. It’s like having a trusted travel hack wherever you go.
But for now, let’s get you set for London – arguably one of the best cities to have an all-inclusive pass given the plethora of things to do.
Ready to Explore London with Less Stress (and Less Spend)?
London awaits, and with the Go City London Pass in hand (or rather, on your phone), you’re all set for an amazing adventure without the hassle of juggling tickets or worrying about the budget for each attraction. From towering castles to tranquil cruises, you can see and do so much with this one pass. It’s literally your key to the city – just scan and go!
So, are you ready to unlock the best of London while saving a ton and skipping the stress? Grab your Go City London Pass and start your journey: Book your Go City London Pass now. Trust us, you’ll be so glad you did when you’re breezing past the ticket lines and packing in sights left and right. Here’s to a fabulous London trip – enjoy every moment, snap those photos from the London Eye, soak up the history at the Tower, and have a blast using your Go City pass to the fullest. Happy travels!