Unless you are one of the privileged few that travels first of business class, long haul flights can be bothersome in
Coffee is one of the things that remain consistently bad in flights, no matter the airline. In addition to being bland and watery, there are also studies that raise concerns about harmful bacteria that may be lingering in the coffee pot. So, bringing your own is often the best solution.
Waka Coffee is a “digital native” premium coffee brand that offers all the convenience of instant coffee, with the taste of a slow drip brew. Let’s see how this brand solves the #1 First World Problem by donating to good causes over the world.
About Waka Coffee
Waka Coffee is designed, packaged and marketed for a very specific type of consumer: frequent travelling professionals who won’t compromise the quality of their coffee! Each box of Waka Coffee includes eight single serving packets (enough for an average day of work in London), so you can take them with you everywhere you go.
Also, Waka Coffee has created an “Add Water, Give Water” program. Through this initiative, Waka Coffee donates 4% of their proceeds to charity: water to support incredible projects that bring clean drinking water to 26 countries around the world – in Africa, Asia, Central and South America.
The person behind the coffee
Waka Coffee founder, David, came up with the idea for Waka Coffee while living in New York City, juggling a hectic schedule as a full-time undergraduate student with a full-time job. David relied on coffee to fuel his daily routine. However, he quickly discovered that frequenting coffee shops and making coffee in a cramped NYC kitchen was complicated, time-consuming, and expensive.
David honed in on a solution that wouldn’t require additional equipment and is fast to make: instant coffee.
While searching for the best instant coffee to power his days, David quickly discovered why people distance themselves from this easy-to-make coffee solution. Most products are made from inferior Robusta beans roasted in huge spray dried batches. This production method – used by traditional instant coffee companies – saves the companies money, but it sacrifices taste.
How is it Waka Coffee different from usual instant coffee?
According to the founder, Waka Coffee sources only 100% Arabica beans, which are commonly used in coffee shops, to provide the best taste. The beans are freeze-dried to best preserve the coffee’s aroma and depth of flavour without sacrificing its flavour. The quality instant coffee brand was named best instant coffee by numerous publications and professional coffee reviewers (Q-graders), which even mentioned it tastes better than some of the brewed coffees they have tried.
How does it work?
Waka Coffee instant coffee is convenient and easy to make and great for all those times you wish you had some brewed coffee handy such as
- Busy mornings you rush out to catch a plane or train
- Camping trips
- Emergency meetings at the office